Since then, I’ve given numerous media interviews–all incredibly positive experiences. Yes, as expected, there are always some misquotes and incorrect facts, but in general, each media outlet–from the Boston Globe to Discovery Girls Magazine to Lifetime TV and CEO Kids–has presented my entrepreneurial journey and magazine without injecting their strong personal bias.
This week that changed for me. Earlier this month, Irin Carmon of Tablet Magazine interviewed me. We spoke in my home for over an hour. I felt I really gave her a complete picture of YALDAH – my background and accomplishments, the girls who write for the magazine, our book imprint, Jewish Girls Retreats, our target audience, what the response has been. I felt like it was a good conversation, although I did notice that Ms. Carmon seemed overly interested in finding out if we had covered “controversial” topics in the past and what the reaction had been to them. For those of you who are YALDAH readers, you know that our content is fun, upbeat, and inspiring. The articles are written by by Jewish girls ages 8-17. Like American Girl, we aren’t about controversy. Ms. Carmon left with a sample magazine in hand, and contact information for numerous YALDAH staff members to interview in order to get a variety of perspectives on the magazine and its related projects.
However, it seems that Ms. Carmon’s agenda was to present YALDAH as an orthodox-only girls magazine which is concerned exclusively with modesty and tradition. I’d like to give her the benefit of the doubt (as is required by Jewish tradition) that she perhaps misunderstood much of our interview, or, felt that her job as a journalist is to create a controversial piece. Whatever the motivation, the article that appeared in Tablet Magazine yesterday (8/17/11) gave a warped view of what YALDAH is about, and certainly didn’t convey my personal ambitions and dreams for YALDAH Media, Inc.
I cringed just reading the blurb on the article itself:
“What is an Orthodox teenage girl to do when confronted with magazines that cannot possibly resonate with her more modest, traditional outlook? Since 2004, she has been able to turn to Yaldah, which places a premium on tznius and a woman’s place in the home. Yet Yaldah is the work of just such a girl, Leah Caras,profiled today in Tablet Magazine by Irin Carmon, who would seem to have ambitions beyond what is expected of her. Does she buy what her magazine is selling?”
Expected of me? No one ever expected me to become a teen entrepreneur, to run a book publishing company at seventeen, to homeschool for 2 years, to win a host of contests and awards, or start a graphic design business on the side. Hmm. Have you noticed any article in YALDAH lately about a woman’s place in the home? But we did have an interview with a pediatrician, a children’s book author, a famous cookbook writer, a singer, a comedian, and a balloon artist. Of course we value tznius, but is that the only thing we’re about? Do I buy what YALDAH is selling? Sure I do – I buy that Jewish girls have an immense power to change the world for the better.
I learned yesterday, from the Tablet, that it’s possible to report all the correct facts, yet still not report the truth. Quotes, taken out of context, can deceive. Omitting the whole picture is also a form of dishonesty. In fact, unlike other reporters, Ms. Carmon would not let me see the article before it went online. She agreed to fact-check, but as I’ve learned, facts are all about the context they are placed in.
YALDAH fans will recognize that the picture painted in the article is not the magazine they love. While YALDAH is published from a traditional Jewish perspective, it is not exclusively read by Orthodox girls, as many of our loyal readers commented. The suggestion about dressing modestly in an article about eating disorders was one of seven tips given to help develop a positive self-image in spite of conflicting messages from the media. It was clearly not advice to help cure an eating disorder! And of course, modesty is just one minor topic that we address among many others such as getting along with friends, travel, health, careers, and Jewish holidays.
After seven years of over thirty interviews, including many secular media outlets, the Tablet article is the first to present, what in my opinion, is a skewed article. I realize that not every reporter is going to be in line with YALDAH’s traditional Jewish views. I realize that reporters may want to push boundaries and to be more critical, but I still expect professionalism.
I’m looking forward to many years of continuing our mission of inspiring and uniting all Jewish girls to express themselves creatively and change the world for the better!
I forwarded the Tablet article to my mother because it referenced a letter that my little sister (Sara Chana) had sent in, as well as the eating disorders article which I wrote. She wrote back saying "I think the interview was pretty much misrepresenting the magazine and sneering at Leah." Anyone who has read Yaldah knows that it doesn't emphasize women's "place in the home" but rather encourages girls to develop all their talents, as future writers, doctors, artists, teachers, leaders, wives, mothers, and anything else that they might want to be. We don't read Yaldah, religious or non-religious as we may be, to tell us who who we should be. We read it because Yaldah celebrates who we all are-proud members of b'nos Yisrael.~Esther
people see what they want to see and write what they think their readers want to read. disgusting that this is what she saw rather than the kind of initiative that speaks well of any girl regardless of her religious background. makes me glad i'm not a journalist (just a writer!)…
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Dear Leah:Your response to the article is beautiful written and justified. Please remember that as long as you are successful in life there will always be people trying to knock you down. They will never succeed because you are so amazing and so well respected by so many. Keep up the great work and don't let the "bad guys" get you down!
Wow!I don't even know what to say…
Like Esther, above,I posted a comment on the article because my daughter's Pesach puzzle was mentioned.Leah, don't let this article bring you down.I mentioned in my comment that I found articles by people who are not insiders to true Jewish life to be incomplete – able to describe the outside in superficial terms only, without capturing the true richness and complexity within.My daughter was on the Editorial Board this past year (we are eagerly awaiting the late summer issue!), and it was a fantastic experience.Kol Hakavod, Leah, for all your hard work. And Mazel Tov on your recent wedding.
I think that people who have never had the experience of an orthodox life do not understand that frum women have the freedom to whatever they want- and you Leah are living proof of that. You are a great role model not only for frum girls but for ALL girls. May Hashem bless you with much success in the future.
This is probably a good lesson Leah because you will no doubt be interviewed many times in the future for all the great things you will do. Some writers have their own agenda and they don't care who gets hurt in their pursuit of that agenda. This writer and her editor should both be ashamed of themselves!
Dear Leah,As the mother of a 10-year-old subscriber who is not frum, I want to lend my voice and support. YALDAH is such an incredibly positive resource for Jewish girls! Joy (Tzipporah) eagerly devours every issue; it gives her a strong connection to and pride in identifying with Jewish girls around the world. We live in a very secular community – Joy is the only Jewish girl in her grade at her school. Aside from our Chabad rabbi's daughters and perhaps 1 or 2 girls at Hebrew school, there are no other Jewish girls her age she can socialize with or who understand her path and thought process. YALDAH, and by extension JGR, gives her an opportunity to make Jewish girl friends, learn more about being an Ayches Chayil in training, and know the world is wide open to her as a woman. You are a gift to Jewish girls everywhere! My 12-year-old son wishes there were such a magazine/resource for Jewish boys!
I was wondering if you could update your blog(and facebook) more often. I love Yaldah, and sometimes it feels like forever between issues!
wow…
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Sarah – We do try to update as often as we can; I'm sorry it's so long between posts, issues, etc. Leah does update Twitter pretty often; I can't say about Facebook 'cause I don't have Facebook but I know that I see the Twitter updates on YALDAH's website very often. Glad to hear you enjoy, and keep giving us feedback! We love it! Thanks :)
WOW! That is awesome, it is cool that you used to love "American Girl" as well, because I know I sure do enjoy it! I enjoy YALDAH as much if not more though. :D
I read the article on tabletmag, and I feel that it goes against how anyone I know sees Yaldah. Yaldah is a wonderful magazine, and I like your description a lot better.Leah, I want to share what I commented on the article.I few years ago, my friend gave me a copy of Yaldah Magazine. I had never seen it before, and I was pretty curious to know what this was. On the front page, there were all sorts of title that I had never seen on any other magazine before. Opening up to the table of contents, I noticed that this magazine was in fact different. It wasn